Any business with a digital conversion.
Beyond industries. What matters is whether you have an identifiable digital conversion: a purchase, a lead form, a signup, a booking, a quote request, an account activation.
Ecommerce & Online Retail
You have traffic. You have a catalog. You have payment integrated. And yet, conversion rates stay flat, abandoned carts pile up, and customer acquisition cost keeps rising. Somewhere between product discovery and checkout, you're losing buyers who were ready to buy.
B2B SaaS & Digital Products
Your product works. Your demos go well. Your sales team closes — when they get to talk to someone. But signups don't activate, trials don't convert to paid, and the people who do pay churn faster than you'd like. The product isn't the problem. The journey to and through the product is.
Real Estate
A property search starts on the phone, on a couch, at 11pm. The user filters by neighborhood, price, rooms — and either finds what they need in three taps, or gives up and goes to a competing portal. Real estate is one of the highest-intent searches online. It's also one of the worst-served by the websites that should capture it.
Telco & Energy
Customers in telco and energy don't choose with their heart — they choose with a calculator. They open three tabs, compare prices, get confused by the fine print, and pick the one that made the comparison easiest. The conversion advantage in this category goes to whoever simplifies the choice. Most don't.
Entertainment & Media
Attention is the most contested resource on the internet. In entertainment, you don't lose users to competitors — you lose them to TikTok, to YouTube, to the next notification. The moment your experience asks for a second of patience that wasn't budgeted, your user is gone. Conversion in this category isn't about persuasion. It's about removing every obstacle between curiosity and consumption.
Automotive & Dealerships
Buyers spend weeks researching online before they ever set foot in a showroom. They configure cars, request quotes, book test drives, calculate financing — all from their phone. Each step is an opportunity to capture intent. Each form is an opportunity to lose it. Most dealerships don't know which step is bleeding the most.
Hospitality & Travel
Your hotel, your B&B, your tour operator, your booking platform — they all compete against giants. Booking, Airbnb, Expedia have spent billions making their experience seamless. When a guest lands on your direct site, the comparison is automatic and often brutal. The question isn't whether to compete with the OTAs. It's where to compete, and how to win the direct bookings worth winning.
Healthcare & Medical Services
Patients are looking for you online. They're searching by symptom, by service, by location. Many find you. Some click through to your site. And then, instead of booking, they pick up the phone — or worse, they go to a competitor whose online experience didn't make them think twice. Every phone call is a sign that your digital booking didn't work.
Online Education & Training
You built the course. The content is good. People sign up. And then most of them never finish. The ones who finish don't sign up for a second one. Refund requests creep up over time. The product isn't the problem — the journey to it, through it, and beyond it is.
Marketplaces & Multi-Sided Platforms
A marketplace doesn't have one customer journey. It has two — sometimes three. The buyer searches and books. The seller lists and earns. The platform connects them. When the journey breaks for one side, the whole platform suffers. Most marketplace owners look at the buyer experience and forget the supply side is what makes the business viable.
Financial Services & Insurance
Customers shopping for a financial product — a loan, an insurance policy, an investment account — abandon at a higher rate than almost any other category. They start a quote. They get scared by what the form asks. They go to a comparison site. They never come back. Trust collapses faster online than offline, and most financial sites still don't realize it.
Professional Services & B2B Lead Gen
Your firm wins business through relationships, expertise, and referrals. Your website should make all three visible. Most professional services sites do the opposite — they talk about "the team," list "areas of practice," and ask the visitor to "get in touch." Your prospects leave without ever signaling they were there.