Healthcare & Medical Services

Patients are looking for you online. They're searching by symptom, by service, by location. Many find you. Some click through to your site. And then, instead of booking, they pick up the phone — or worse, they go to a competitor whose online experience didn't make them think twice. Every phone call is a sign that your digital booking didn't work.

Friction points you'll recognize

• Patients who call to book instead of using the online system — meaning your online system isn't working
• Last-minute cancellations and no-shows that erode the clinic's margin
• Booking forms so long that prospective patients give up halfway through
• Service pages that confuse rather than clarify — patients can't tell what you actually do
• Poor local visibility on Google, AI search engines, and review aggregators
• Reminders, follow-ups, and post-visit communications that feel generic or arrive too late

What we test for you

• The full booking flow — from "I need a doctor" search to confirmed appointment
• Mobile experience, where the majority of healthcare bookings start
• Service pages: clarity, completeness, perceived expertise
• Local discoverability — Google Maps, search, AI tools, review platforms
• Trust signals: credentials, reviews, before/after where relevant, patient testimonials
• Reminder and follow-up communications — timing, content, tone

What you receive

• An audit of your booking flow with the specific points where patients abandon
• A comparison with competing clinics in your geographic area
• Recommendations on form design, mobile experience, and trust signals
• A discoverability review across Google, AI tools, and local platforms
• Suggestions to reduce cancellations and no-shows through better lifecycle communication
• A 30-day follow-up session