Competitor Review (add-on)

No. It always extends one or more audits on your own business. Without an audit of your own business as a benchmark, comparing yourself to competitors gives you incomplete information. We don't sell hollow comparisons.

Below 2 competitors, the analysis becomes too narrow to be useful. With one competitor you don't know if what you observe is a competitive standard or an exception. From 2 onwards, you start seeing real patterns.

A lot. Conversion Journey areas are mostly observable — you can navigate their site, complete their checkout, fill their forms. Digital Experience areas are observable too — usability, mobile, perceived performance. AI Experience is partially observable — we can test their chatbot and public AI features, but not their internal configuration. Lifecycle Signals are the most limited — we can capture them only if we sign up as a customer. We're upfront about what each area looks like from the outside before you choose.

Each audit area applied to a competitor has its own cost, lower than the full audit on your business (because external observation is more limited). From the third competitor onwards we apply a graduated discount. Price is locked before we start, after we agree on which audit areas you want extended to which competitors.

Pick the ones who are competing with you for the same users, in the same buying moment. Not aspirational benchmarks (a $5M business comparing itself to Amazon isn't useful). Not adjacent businesses you find interesting. The competitors users are actually choosing between when they pick you or someone else.

Yes, within the same engagement timeline. After the engagement ends, we recommend starting a new audit cycle — the market shifts, your business shifts, and so do the competitors. A fresh comparison every 12-18 months gives the most accurate picture.