Digital Experience Audit
We test your site, app, or webapp the way your users actually use it. Then we tell you where the experience breaks down.
A user lands on your site, opens your app, signs into your dashboard. They have something to do — find a product, complete a task, understand a service. The Digital Experience Audit tests whether that journey actually works. Not in the abstract. With real tasks, real devices, real conditions.
We look at usability, speed perceived by the user, mobile behavior, visual hierarchy, accessibility. We test what happens after conversion too — the parts of the experience that determine whether a customer comes back. We compare what your team thinks the product feels like to what users actually experience.
The output is a list of specific points where the experience fails, ranked by impact. Annotated, evidence-based, ready for implementation.
What this audit covers
Usability and task completion
We pick the most important tasks your users need to accomplish — find, buy, book, configure, learn — and we run them. We measure how long they take, where they break, and what users have to guess instead of being shown.
Mobile experience
We test the experience on real mobile devices, not just resized desktop windows. Touch targets, gesture interactions, loading on cellular networks, how the interface behaves on smaller screens. Most digital businesses lose more on mobile than they realize.
Perceived performance and loading behavior
Not raw Core Web Vitals scores — what users actually feel. We test perceived speed: how fast the page seems, when content stops shifting around, where loading feels broken, where users start to wait too long and abandon.
Visual hierarchy and interface clarity
Whether the interface guides attention to what matters, whether actions are visible, whether users can scan the page or have to study it. We test on real users, including users seeing the site for the first time.
Post-conversion experience
For SaaS, marketplaces, apps. After signup or purchase, users enter a different experience — onboarding, dashboard, account area. We test whether they reach value quickly, or whether they get lost and never come back.
Visual and brand coherence
Whether the product feels consistent across pages, sections, and devices. Whether your visual identity supports trust or undermines it. The overall "feel" of the product as a brand.
Functional accessibility
Whether users with different needs can still use your product — keyboard navigation, screen readers, color contrast, alternative text. Not a full WCAG compliance audit — a functional check on whether you're excluding people.
Common questions about this audit
What's the difference between this and a Conversion Journey Audit?
A Conversion Journey Audit tests how users reach the conversion point — discovery, navigation, the conversion itself. A Digital Experience Audit tests how users live the product, before or after that conversion. A SaaS often needs both: the first to understand why people don't sign up, the second to understand why they don't come back.
Do you do visual design or UX redesign?
No. We diagnose where the experience fails and tell you what to change. We don't produce mockups, we don't redesign interfaces, we don't write code. The roadmap goes to your team, your designer, your agency.
Do you check accessibility compliance?
We do a functional check — whether you're excluding users with different needs, whether the basics work (keyboard, contrast, screen readers). We don't issue formal WCAG compliance certificates. That's a different specialty.
Can you audit a mobile app, not just a website?
Yes. Native apps, hybrid apps, webapps — they all have a digital experience. The methodology adapts to the platform but the question is the same: do users reach what they came for, or do they get lost?
Do you test our analytics and tracking?
As with every audit, we verify that your tracking is reliable enough to support the analysis. If it has gaps, we flag them. We don't sell a separate analytics audit.
How long does it take?
Two to four weeks, based on scope. Scope and price agreed before we start.
What you receive
- An annotated audit with screenshots and specific points where the experience breaks down
- A comparison between what your team expects and what users actually experience
- Recommendations prioritized by their impact on usability, retention, and satisfaction
- Quick wins separated from structural changes
- A 30-day follow-up session, included
Ready to scope this audit?
Request an auditReady to start with this audit?
The first call is free. Tell us what you suspect. We'll tell you if this is the right audit, or if a different one fits better.
Other audit areas
Conversion Journey Audit
We map every step from the first click to the final action. Then we tell you where users stop, and what it's costing you.
AI Experience Audit
We test your chatbots, copilots, AI agents, and AI search the way real users use them. Then we tell you where they're failing.
Lifecycle Signals Audit
We test every signal you send users outside the main product — emails, push, in-app messages, retargeting. Then we tell you if they're helping conversion or generating noise.