Online Education & Training

You built the course. The content is good. People sign up. And then most of them never finish. The ones who finish don't sign up for a second one. Refund requests creep up over time. The product isn't the problem — the journey to it, through it, and beyond it is.

Friction points you'll recognize

• Course enrollments that start and break at the payment step
• Completion rates much lower than what your team expects, with no clear reason
• Refund requests rising slowly month over month, hard to attribute
• Students who finish one course and never buy another — no retention, no expansion
• Onboarding that drops users into a learning platform with no context, no first task, no orientation
• Lifecycle communications that don't accompany the student from enrollment to first lesson, or between lessons

What we test for you

• The full funnel from course page to enrolled, paid, started
• The first 7 days on the platform — when students decide if they'll actually complete or quietly disappear
• Lesson-by-lesson progression and where the typical student stops watching
• Lifecycle communications: welcome, lesson reminders, progress nudges, completion celebrations
• Upsell and cross-sell logic — how you bring a satisfied student back for a second course
• Comparison with competing platforms in the same vertical

What you receive

• A map of the student journey from enrollment to completion, with drop-off points identified
• A breakdown of why students abandon — content vs format vs context vs communication
• Recommendations to improve retention in the critical first 7 days
• A review of lifecycle communications with what's missing, what's redundant, what's poorly timed
• Suggestions to increase completion rate and reduce refunds
• A 30-day follow-up session