Ecommerce & Online Retail

You have traffic. You have a catalog. You have payment integrated. And yet, conversion rates stay flat, abandoned carts pile up, and customer acquisition cost keeps rising. Somewhere between product discovery and checkout, you're losing buyers who were ready to buy.

Friction points you'll recognize

• Abandoned carts that no one knows how to recover, with mobile abandonment far higher than desktop
• Conversion rate stuck for months while ad spend rises
• Customers who add to cart, reach checkout, and disappear at the payment step
• Email flows that send, but don't convert — and you can't tell which ones are actually working
• Repeat purchase rate that drops year over year without a clear reason

What we test for you

• The full purchase journey from product discovery to order confirmation, on mobile and desktop separately
• Search, filters, and category navigation — whether users find what they came for
• Cart, checkout, payment options, shipping clarity, and error handling
• Trust signals at the conversion point: reviews, guarantees, return policy visibility
• Post-purchase communications — order confirmation, shipping updates, review requests, win-back

What you receive

• A quantified funnel map showing where buyers drop off, step by step
• A list of friction points ranked by revenue impact, with quick wins separated from structural changes
• Specific recommendations on checkout flow, mobile experience, and trust signals
• A review of your lifecycle communications with what to fix, what to remove, what to add
• A 30-day follow-up to review what you've implemented