Real Estate

A property search starts on the phone, on a couch, at 11pm. The user filters by neighborhood, price, rooms — and either finds what they need in three taps, or gives up and goes to a competing portal. Real estate is one of the highest-intent searches online. It's also one of the worst-served by the websites that should capture it.

Friction points you'll recognize

• Property listings cluttered with irrelevant information, missing the data buyers actually need
• Search filters that frustrate instead of helping — too many, too few, or in the wrong order
• Maps that work poorly on mobile, where most property browsing actually happens
• Photo galleries that don't load fast enough, killing interest before the buyer even sees the unit
• Visit request forms so generic they produce useless leads — agencies can't tell hot prospects from window-shoppers
• Competing portals capturing the same buyers with better mobile experiences and cleaner listings

What we test for you

• The full search journey: from homepage or listing arrival to visit request
• Filter and search logic, on mobile and desktop separately
• Property pages: photo loading, information density, call-to-action visibility
• Map interaction, neighborhood data, transit and amenity information
• Visit request and valuation forms — length, friction, lead-quality signals
• Comparison with sector portals (Immobiliare.it, Idealista, Casa.it in Italy; Zillow, Rightmove internationally) and with competing agencies

What you receive

• A map of the search-to-visit-request user journey with drop-off points identified
• A list of friction points reducing the quality of incoming requests
• Recommendations to filter out window-shoppers and increase qualified lead rate
• Specific suggestions on listing pages, photo loading, mobile filters
• A competitive comparison showing where competing portals win on experience
• A 30-day follow-up session