Hospitality & Travel

Your hotel, your B&B, your tour operator, your booking platform — they all compete against giants. Booking, Airbnb, Expedia have spent billions making their experience seamless. When a guest lands on your direct site, the comparison is automatic and often brutal. The question isn't whether to compete with the OTAs. It's where to compete, and how to win the direct bookings worth winning.

Friction points you'll recognize

• Direct bookings losing to OTAs even when your prices are competitive
• Cart and payment flows that work, but the final price differs from what the user saw — and the booking dies on the last screen
• Mobile experience well below what users got used to from major apps
• Photos and descriptions that don't sell the experience the way OTA listings do
• Post-booking emails that nurture cancellations instead of reinforcing the decision
• Loyalty and direct-booking incentives invisible at the moment they could change behavior

What we test for you

• The complete booking funnel, from search to confirmation, on mobile and desktop
• Comparison with OTAs the user might choose instead (Booking, Airbnb, Expedia)
• Pricing consistency across touchpoints — what appears on the homepage, on the listing, in the cart, at checkout
• Mobile experience benchmarked against major travel apps
• Pre-stay and post-booking communications — from confirmation to check-in
• Loyalty programs, direct-booking incentives, and how clearly they're communicated

What you receive

• An audit of the booking funnel with the points where users abandon for an OTA
• A side-by-side comparison with the OTAs your business competes against most
• Specific recommendations to increase direct bookings
• A review of pre-stay and post-booking communications
• Suggestions on how to make loyalty and direct-booking incentives actually work
• A 30-day follow-up session