Automotive & Dealerships

Buyers spend weeks researching online before they ever set foot in a showroom. They configure cars, request quotes, book test drives, calculate financing — all from their phone. Each step is an opportunity to capture intent. Each form is an opportunity to lose it. Most dealerships don't know which step is bleeding the most.

Friction points you'll recognize

• Car configurators that buyers start a hundred times and finish zero
• Test drive requests that arrive vague, incomplete, or from people who don't remember filling out the form
• Sales teams calling leads that go cold within hours because no automated follow-up exists
• Financing simulators that confuse rather than reassure, sending buyers to comparison sites instead
• Stark differences between brands on the same dealership site — same configurator, completely different completion rates
• Used-car valuation forms abandoned because they ask for too much before showing any number

What we test for you

• Vehicle configurator: completion rate, drop-off points, mobile experience, save-and-resume logic
• Lead generation forms — test drive, quote request, used-car valuation — with focus on length and friction
• Service pages: clarity of model presentation, pricing transparency, trade-in clarity
• Financing simulators and payment calculators
• Post-lead communications: how fast, in what tone, with what next step
• Comparison with competing brands and dealerships, including OEM corporate sites

What you receive

• A funnel map showing where configurator and form abandonment happens, step by step
• Analysis of lead quality — which forms generate hot leads vs cold ones
• Specific recommendations to increase configurator completion and reduce form friction
• A review of automated follow-up communications and what's missing
• Suggestions on how to improve the showroom-to-online experience match
• A 30-day follow-up session