Entertainment & Media

Attention is the most contested resource on the internet. In entertainment, you don't lose users to competitors — you lose them to TikTok, to YouTube, to the next notification. The moment your experience asks for a second of patience that wasn't budgeted, your user is gone. Conversion in this category isn't about persuasion. It's about removing every obstacle between curiosity and consumption.

Friction points you'll recognize

• Free-trial-to-paid conversion stuck below where it should be, despite strong content
• Users who sign up, watch one thing, and never come back — no activation, no habit
• Cancellation flows that lose users who could have been saved with a different offer at the right moment
• Recommendation systems that surface what's easy to recommend instead of what would create the next viewing session
• Onboarding that drops users into a catalog without helping them find their first "watch"
• Push and email communications that interrupt instead of reactivating

What we test for you

• The full signup-to-first-watch flow, including how quickly users find something to consume
• Free-trial-to-paid conversion logic and timing
• Onboarding and first-week experience — when habit is formed or lost
• Recommendation and discovery surfaces — search, categories, personalization
• Lifecycle communications: trial reminders, win-back, new-content alerts, cancellation save flows
• Mobile experience benchmarked against the platforms competing for the same attention

What you receive

• A funnel map from signup to first-watch to habitual user, with drop-off points identified
• An evaluation of recommendation quality and discovery surfaces
• Recommendations to improve trial-to-paid conversion and first-week retention
• A review of lifecycle communications, including cancellation save flows
• Suggestions to reduce time-to-first-watch for new users
• A 30-day follow-up session